Educational sessions on pressing cattle industry issues and discussion with other producers facing similar challenges, are available at the 2010 Cattle Industry Convention and National Cattlemen’s Beef Association Trade Show in San Antonio starting Jan. 27.

The 17th annual "Cattlemen’s College” is an opportunity for all segments of the cattle industry to gain knowledge on new ideas and technologies available to improve profitability.

The day-long event offers 15 sessions that cover all aspects of cattle production and marketing.

Registration includes a lunch and a complimentary ticket to the CattleFax Annual Outlook Seminar. A full list of sessions and confirmed speakers can be found at BeefUSA.org.

The first Applied Reproductive Strategies Workshop also is planned during the convention and will offer a workshop designed to improve understanding and management of the estrous cycle, estrus synchronization protocols, and other approaches to improving the efficiency of reproductive rates, as well as strategies to improve cowherd profitability via enhanced management techniques and strategies.

Registration can be completed at www.beefusa.org/convregi s tration. aspx.