Gina Allman, Bridgette Leatherman and Elaine Leatherman, florists at The Shoppe on Key Avenue, process flowers on Wednesday in preparation for Valentine’s Day. COURTESY PHOTO | THE SHOPPE ON KEY AVENUE
Valentine’s Day is one of the biggest events for florists in the United States. Flower orders seem to rise around the love-filled date, and local florists have planned accordingly to get ahead of the botanical boom.
Jana Townsend, co-owner of The Shoppe on Key Avenue, said her business has been focused on this holiday for months.
“We have been preparing our shop [for Valentine’s Day] since Christmas…